Harvard Business Review (January/February 2023)

156 pages. Features: *Brand Management- The best way to name a new product: Bringing structure and rigor to that all-important decision *How women in the c-suite boost financial performance, why you may be overlooking moon shots, and more *Defend your research- When the groundhog predicts an early spring, investors get optimistic : It's one of several superstitions that can affect the market *How we did it- Marico's chairman on innovating across every part of the business: The company's success grew out of changes in everything from packaging and production to advertising and hiring *What companies get wrong about talent management *How financial accounting screws up HR: It distorts hiring, training, and benefits practices *Rethink your employee value proposition: Offer your people more than just flexibility *Designing jobs right: Make them challenging-but don't overdo it *Entrepreneurship- The overlooked key to a successful scale-up: It's mastering the 'extrapolation' stage, when start-ups begin to focus on profitability, not just growth *Pricing Strategy- Expand your pricing paradigm: look to other industries for inspiration *Health & wellness- Employers can do more to advance health equity: They can optimize benefits, address social issues, and expand access to care *Organizational decision-making- The permissionless corporation: Technology is empowering employees to make their own decisions. Organizational structures need to catch up *Business & society- Managing in the age of outrage: As societies become angrier, managers must condition themselves to respond sensitively *Leadership styles- The power of options: Always give yourself four ways to win *AI & machine learning- Stop tinkering with AI: It's time to go all in *Project management- How Frank Gehry delivers on time and on budget: Lessons from the master architect in managing big projects *Managing yourself- Cultivating the four kinds of creativity: How people and organizations use them all to innovate *Case study- Should some employees be allowed to work remotely even if others can't?: An Oklahoma-based energy company grapples with its return-to-office plan *The power of everyday awe: A series of new books suggests that life is wonderful- if you know where to look