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34 pages. The paper on 'Is Your Band Resilient Enough to Recover and Rebound Post Covid?' was presented by Mr. Jospeh Lam, Founder and Chief Strategy Officer, Chimera Sdn Bhd on 29 November 2022.
The seminar provided valuable knowledge for business owners to understand and engage with customers better through easy marketing method and approach, how to map customer's journey and requirements for appropriate business communications and conduct cost-effective marketing campaigns and promotions.
Malaysian Rubber Council (MRC)
Publication Date:29 November 2022
Category: Seminar Papers
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