The Story of How Revolutionizing the Malaysian Rubber Industry Impacting the Malaysian Economy

27 pages. The paper on 'The Story of How Revolutionizing the Malaysian Rubber Industry Impacting the Malaysian Economy' was presented by Dr. Hezri Adnan, Executive Director of Malaysian Institute of Economic Research (MIEC) on 29 November 2022. The seminar provided valuable knowledge for business owners to understand and engage with customers better through easy marketing method and approach, how to map customer's journey and requirements for appropriate business communications and conduct cost-effective marketing campaigns and promotions.