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104 pages. The paper on â€˜Marketing 4.0: The Future of Customer-Brand Relationshipsâ€™ was presented by Ms. Julia Koh in Move Beyond Marketing 4.0- The future of Consumer-Brand Relationships on 21 September 2022. Among the topics discussed are on the Customer Behavior Online, Marketing 4.0 Strategy, Content is King, Social Media is Bigger Than Ever, Marketing Automation, and Digital Customer Experience.
Malaysian Rubber Council (MRC)
Publication Date:21 September 2022
Category: Seminar Papers
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