Market Research in Practice - An Introduction to Gaining Greater Market Insight

372 pages. 4th edition. The Big Book of Words That Sell by Robert W. Bly is a practical reference guide for salespeople, marketers, copywriters, and anyone involved in persuasive communication. The book compiles over 1,200 proven high-impact words, phrases, and expressions that improve conversions, attract attention, and strengthen sales messages across multiple channels. Bly organises the content by category, including email marketing, sales letters, product descriptions, ads, direct response, and promotional writing. Beyond the word lists, the book also explains the basics of persuasion, emotional triggers, tone setting, and how word choice influences customer behaviour. It helps readers craft clearer, more compelling, and more persuasive sales copy with confidence. This is an essential tool for professionals who need to elevate the effectiveness of their communication and increase customer response rates.