Charting Future Direction: MRC Transformation Roadmap 2025-2027

43 pages. The MRC Charting Future Direction 2025 – 2027 Handbook outlines the Malaysian Rubber Council’s strategic roadmap for digital transformation, focusing on seven core strategies supported by a structured Implementation Plan. It highlights the importance of assessing current industry conditions and forecasting future outlooks to reinforce operational efficiency and governance. By consolidating phased objectives and long-term goals, the handbook reaffirms MRC’s commitment to sustainable growth, organizational excellence, and positioning the Council as a leader in advancing the rubber industry into the digital era.