MRC e-Library

Abstract

This book is a practical guide for beginners who want to understand and apply content marketing strategically. It covers essential topics such as identifying target audiences, creating valuable content, increasing brand visibility, building customer loyalty, and maximising business profits. Readers are introduced to blogging, social media strategy, email marketing, SEO-friendly content, and performance analytics. The author offers step-by-step frameworks, templates, and real-life examples to help small businesses, freelancers, and marketers develop a sustainable content marketing plan.

icon-user Author Simon S. Johnson