Making Words Work: A Practical Guide to Writing Powerful Content

200 pages. This is a hands-on, no-fluff guide aimed at anyone who writes content (especially online) and wants to become better, faster and more confident. According to the author and publisher: you will learn how to set up a creative writing mindset, organise research and ideas, craft a first draft with style and substance, edit effectively, and make your content not only readable but engaging and persuasive. The book is divided into parts covering:Setting the stage for success (creativity, workspace, avoiding burnout), Collecting thoughts (purpose, research, keywords, angle), Getting the words out (writing process, psychology of words, voice, storytelling), Polishing content (editing, tightening sentences, verbs/adverbs, tone), Capturing attention & holding it (headlines, skimmability, hooking the reader), Mastering the long game (evergreen content, topic clusters, voice, dealing with imposter syndrome)