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121 pages. Paper presented by Mr. Marcus Osborne. Webinar on Developing Global Brands for the Rubber Products Industry was held on 3 December 2020 via Microsoft Teams.
This webinar explored innovation in branding, corporate strategy, value-based pricing, differentiation, segmentation and niche branding, product advancement and enhancement, brand experience and the importance of branded content and data.
-How branding has changed and the 6 key attributes required for a world class brand tomorrow
-Moving from OEM to OBM with brand driven innovation
-How to create more effective content marketing
-What soft skills are required to build sustainable relationships for brand retention?
-Effective use of social media for rubber companies
-Discussions - 1) Challenges for Malaysian rubber product companies and how to overcome and 2) Creating brand longevity
Malaysian Rubber Council (MRC)
Publication Date:3 December 2020
Category: Seminar Papers
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