Developing Global Brands for the Rubber Products Industry

121 pages. Paper presented by Mr. Marcus Osborne. Webinar on Developing Global Brands for the Rubber Products Industry was held on 3 December 2020 via Microsoft Teams. This webinar explored innovation in branding, corporate strategy, value-based pricing, differentiation, segmentation and niche branding, product advancement and enhancement, brand experience and the importance of branded content and data. -How branding has changed and the 6 key attributes required for a world class brand tomorrow -Moving from OEM to OBM with brand driven innovation -How to create more effective content marketing -What soft skills are required to build sustainable relationships for brand retention? -Effective use of social media for rubber companies -Discussions - 1) Challenges for Malaysian rubber product companies and how to overcome and 2) Creating brand longevity