Big Data Analytics: Why it Matters?

53 pages. Paper presented by Dr. Azizi Ab Aziz, Director of Relational Machine Group, Human-Centred Computing Lab, Universiti Utara Malaysia. Specialised Market Briefing on Embracing the Industrial Revolution 4.0 Towards Optimization of Automation and Technology in the Rubber Products Industry held on 29 July 2020, aim to provide strategies to increase productivity and innovation besides provide knowledge sharing on the manufacturing requirements towards achieving Industry 4.0 in the rubber products industry. 5V's of Data , Big Data and analytics in decision making process were discussed that further includes 4 components of Descriptive, Diagnostic, Predictive, and Prescriptive. The speaker explained about Big Data Analytics Technology such as Machine Learning, and ended the presentation with three values of Big Data Analytics.